Nigerian Afrobeat Gem, David Adeleke who is popularly known as Davido has attained a massive feat since the toll of his career.
Since he debuted in the Nigerian music firm, he has been able to soar in the Afrobeat genre breaching a dimension every Nigerian star craves.
This has so far attracted a convincing number of firms to his grand as they are keen on monetizing his influence.
In this phase, he has also earned an enormous number of mouthwatering deals from these firms which have reformed him to be the most endorsed Nigerian singer so far.
In this article, we will outline and detail Davido’s endorsement deal since the core of his career to date.
Pepsi
Among all Davido’s Ambassadorial deals, his contract with Pepsi emerged to be his longest-ever attained deal.
In April 2016, Davido joined the likes of Wizkid on an N100 million endorsement deal after securing a long-term contract with Pepsi.
To date, Davido has gathered over 8.5% of the revenue of his actual contract via contract renewal.
The singer features in most of their commercials, advertisements, and sales that have helped reform the firm.
Davido is supplied a limited free Pepsi drinks most often aligning to his contract with the famous firm.
Martel
His endorsement deal with Martel is not termed brand new, however, it’s termed long-term.
David secured a whopping deal with Martell in 2021 after signing a $5 million contract that will cover years of active endorsement.
Since this feat, he has been a key pannicle generating revenue for the dry Company across Africa. Th Company announced recently that Davido’s influence has been a key point of sales in Africa covering over 10000 sales every week.
Martell emerged as Davido’s most valuable endorsement deal and has maintained the position to date.
1XBET
One of the best betting platforms in Africa, 1XBET linked up with Davido in a whooping endorsement deal securing him as their ambassador.
On 4th May 2021, Daviso secured the mouth-watering ambassadorial deal with the sports betting company covering a huge amount of money.
He is paid over $900k every single year as he has been spotted on several occasions involved in the firms’ commercials and advertisements.
In the ongoing advertisement of 1XBET, Davido played a vital role by appearing as the main actor while also promoting the firm.
1XBET has gained its peak across Africa and has been identified as one of the best Betting platforms in Africa as a whole.
The firm covers casino, Football, basketball, and many other sports fans are keen on with a convincing passion.
Infinix
Global mobile phone firm, Infinix also secured a record-breaking deal with the Nigerian Afrobeat Gaint and to date, it’s still soaring.
From submitting his Lamborghini for advertisement and always promoting the brand via his social media handles, David has proven how committed he is to the firm.
In May 2018, Davido secured the whooping deal with a Hong Kong-based smartphone firm adding his vital endorsement deals.
According to reliable sources, Davido is paid a whooping currency of N500 million making him one of the most endorsed Afrobeat singers in Nigeria.
Viva Detergent
The Nigerian Afrobeat gem, Davido also linked up with a detergent global company identified Aspira Nigerian LTD dubbed ‘Viva Detergent’ and secured a whopping deal that has long funded him so far.
This also inflicts an odd view as the Nigerian singer is currently recognized as the only Nigerian Afrobeat gem who is a brand ambassador to a detergent firm.
In May 2021, Davido was unveiled as Aspira LTD (Viva Detergent) brand ambassador after securing a whooping deal with them.
To date, we are yet to confirm if the contract is still active but he is paid a convincing number of over $200k million yearly.
Travelebeta
Popular Online travel company also breached dimension to secure a mouth-watering deal with the Nigerian sensation, Davido adding to his ambassadorial deals legacy.
This is also recognized as one of his endorsement deals we are yet to confirm if it’s still active or not.
However, he secured the whopping deal in June 2019 after meeting up with a staggering figure with the firm.
Announcing this via his Twitter handle in 2021, he said:
“I’m super delighted to announce I’ve joined the amazing and trusted @travelbeta team as an ambassador. Go with Travelbeta”
Over the years, he has been featured in their commercials and other vital advertisement that helped boost the firm.
His yearly revenue in this phase is not certain but several sources have opted that he earns about a whopping currency of $400k yearly from the firm.
Munch It
Two years ago, Davido bagged an incredible endorsement deal with a snack firm identified as ‘Munch It’ and since then, they have maintained a strong bond.
In 2021, ‘Munch’ firm unveiled Davido as their brand ambassador adding to Davido’s fine finance with a contract covering over five years of deals.
So far, the ‘Gobe’ crooner has featured in most of the firm’s commercials and adverts indulging him as one of the major boosts for the market statistics.
He has also proved his commitment to the firm by appearing in almost all of their adverts and commercials.
The firm also has confirmed his influence bidding that they have covered their contract with the Grammy-nominated singer.
Puma
Davido’s ambassadorial collaboration with Puma also serves as one of his most vital endorsement deals amid how he covers a whopping view of high-rating currency.
In December 2021, Davido secured a record-breaking endorsement deal with a popular global fashion firm identified as Puma adding to his business legacy.
He was also unveiled by the firm joining the likes of Wizkid and other superstars representing the firm across the globe.
The active deal has been reported to have covered about $10 million in annual pay as disclosed by several sources.
In the other phase, Davido also collaborated with the firm making sales and earning a convincing percentage that has infused his net worth.
He has always deployed an energetic effort in promoting the firm having featured in most of their commercials and advertpromotesDavido often promotes the firm in several dimensions including his fashion criteria that is mostly covered by Puma.
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